MarketingWorld Skim-Top Story: What Twitter Type Are You? #MWSkim
Here are few stories from the web on marketing tips and tricks that you may have missed.
Social Media
Which Popular Twitter Type Are You: Curator, Promoter or Social Butterfly? (SocialTimes)
This fun post from SocialTimes identifies the different Twitter types namely, the curator, promoter and social butterfly. Find out which Twitter type you are by reading here.
How to Launch Your Product Using Facebook (Social Media Examiner)
Thinking of launching a new product? This step-by-step guide from Social Media Examiner might help you with ideas on how to launch and promote your product or service on Facebook.
Why Influencer Marketing on Instagram Works (Business2Community)
Influencer marketing on social media platforms such as twitter has proven to be an effective way to reach wider target audience. This article from Business2Community outlines why you should use influencer marketing on Instagram.
Content Marketing
How to Tailor Microcontent to Different Audiences (Kapost Content Marketing Blog)
Using gated content materials such as, eBooks and whitepapers can be an effective way of gathering leads at different stages of the buyer’s journey. Sometimes however, giving your audience a bite-sized format of that information in the form of infographics, statistics can be just effective. This blog post from the Kapost Content Marketing Blog shares ideas on how to tailor micro content to fit different audiences.
9 Ways to Spice Up Your Boring Blog (Business2Community)
Blogging can be monotonous and boring sometimes. Stuck with the same topics all the time? This article on 9 Ways to Spice Up Your Boring Blog from Business2Community might help give you some ideas.
How to Create Sponsored Content That Doesn’t Suck (Hubspot Marketing Blog)
Creating sponsored content for external platforms and magazines to help you reach more people can be rewarding if done effectively. The effective sponsored content material has just the right dose of promotion and useful information to help build trust with your target audience. This post from Hubspot on how to create sponsored content that doesn’t suck, gives ideas on how to make your sponsored content much more appealing.
Website Marketing
How to use Advanced Segments in Google Analytics (Eugen Opera)
Advanced segments in Google Analytics is powerful feature in Google Analytics that allows you to slice and dice your data to give you full insights on different aspects of your website including, detailed analytics on website sources among others. This post from Eugen Opera does a great job at explaining the details.
How Much Should You Spend on Website Redesign (Quintain Blog)
As a web marketer, I’m asked all time about how much a website redesign should cost. This post from the Quintain Blog outlines the different components.
SEM
Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks (PPC Hero)
If you live in the world of Google Adwords, Google Analytics and Google Webmaster tools, you might be missing out if you don’t take advantage of Bing’s SEO and SEM tools. Bing Webmaster tools for instance, gives you access to a plethora of SEO insights that can be used to improve your current SEO results. The same can be said for Bing Ads. With this blog post from Hanapin Marketing’s PPC Hero you might discover 5 ways that you could use Bing Ads to improve your keyword research.
7 Insightful Tips for Super-Effective Local PPC (Wordstream Blog)
If your business or service is bound by geographical limitations, then geo-targeting advertising with search engine marketing can be crucial to your success. Even with geo targeted ads, if you find that your ads are not attracting the right crowd, it might be time to start reevaluating your PPC strategy. This article from the Wordstream blog gives you a few tips to get started.
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